What Is an Ad Tag?

Key-values in Google Ad Manager are customizable parameters that publishers can use to define their ad slots' targeting criteria In most cases

An ad slot is the HTML markup the defines where an ad appears Ad slots can reference either unique ad units or, if on a single

adam slot “Takeover” is a bit misleading because it's rarely every ad slot on a page; it's often a masthead or rich media creative plus a companion or two

admiral slot club Maintain an ad slot that helps publishers accept both aspect ratio based ad units and fixed size ad units during the transition period Allow publisher page to